I meant this to be a Facebook post, but it got away from me and turned into a bit of a rant, so I am sharing here instead.
Lesson 4: How to Deal With Reviews
Reader reviews are both an honest critique and word of mouth about a book that begins and propagates itself naturally without an author’s interference. If your book made your readers feel strongly about it, your reviews are likely to end up on opposite ends of the spectrum. Keep an eye out for the Goldielocks reviews.