This lesson is one every author should know. We are artists at heart, which means we don’t often think about the business side of writing, but believe me, there is one. To us, our books may be about the art, but to everyone else behind the curtain they’re about numbers. To them it’s as much about how you market yourself as it is about how well you write, and that is where a lot of writers (myself included!) stumble. We expect others to have the same passion for our stories we do. Unfortunately, that is not the case.
Today I want to share what I’ve learned throughout the submission/publishing process in the hopes it will open some eyes and help some authors out. Fair warning ahead of time, it’s going to be a long post, but I think well-worth reading.
So let’s say you finished a book and are looking to get it out there for the enjoyment of the world. You now have a product. What do you do next? You should be thinking about two things: Strategy and Execution.