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post-apocalypse

DIYDay Lesson 23: Facebook Advertising – A Case Study

Marketing, marketing, marketing: the life of an author when not writing, writing, writing. Like it or not, if you want your books to sell, you have to tell people it’s out there. Sometimes, Lady Luck smiles down on you and you strike gold. Most of the time, however, you just keep trying different things, repeating what works, dropping what doesn’t. This cycle has recently led me to try out the Facebook advertising option, and I decided I might as well share the results with all my lovely author friends. This will be a brief walk-through of how to create a Website click Facebook ad campaign, and an overview of the results I got from mine. Be warned: lots of text and numbers follow. Hopefully, it helps someone, since it didn’t do all that much for me… (spoiler alert)

 

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What Makes A Hero(ine)? A wee rant in defense of one

If actions speak louder than words, why do we fall in love with book characters who do horrible things, simply because we know their intentions are good? Especially in Romance, the hero is usually a man with a past (or even present) filled with many violent deeds that would make us run for safety if we couldn’t see into his thoughts (translate: in real life). But everyone instinctively trusts in him, because we expect the story to have a happy ending–through his actions. Why is that?

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Wolfen Stuffs…

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Hello everyone! This is an official Wolfen update. With the book out on virtual shelves for a week and a day now, I thought it was time to catch you up on a couple things. First, a little hiccup. Which is not actually that little. Funny thing happened when I made Wolfen available in print… CreateSpace decided to send it out to expanded distribution with a price tag of $200… needless to say, I was not amused. I was even less so when I contacted them and was told there would be no way to expedite the correction of this, and that the proper price of $25 would not show up until January 1, 2015. So, at the moment, the listing on Barnes & Noble looks like this:

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Post-Apocalypse and our Fear of the Unknown

WolfenA brief announcement before I begin this week’s post: Wolfen is well on the way with edits, and doing great! I should have a release date to share in the coming weeks, so stay tuned! =)

Having said that, and on counsel of my editor and betas, I have amended the genre classification for Wolfen from Horror to Post-Apocalypse (which, at least on one storefront is filed under Horror, so I’m not sure how much difference it will make, but there you have it). This is because as shudder-worthy as many scenes in the book are, none of us felt it was frightening enough as a whole to warrant a full horror standing. I blame Aiden’s relentless sense of humor. The guy just can’t take anything seriously for most of the book…

Anyway, this got me thinking, because Post-Apocalypse seems to be all the rage these days, especially in YA fiction, and often combined with dystopian themes, and it kind of begs the question why? Contrary to the bandwagon theory which suggests authors hop on to make a buck, I don’t think that is the case. I think the theme is one that is on everyone’s mind these days, world wide, at least in some subconscious capacity. Again, why? Well, in my humble opinion…

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Wolfen Cover Reveal

I promised myself I would wait, but who am I kidding? I have no self-control when it comes to pretty things. So I suppose there is nothing more to say on the matter except, “Ta-daaah!” (and to tell you that… Read More »Wolfen Cover Reveal