Facebook Advertising: The Second Wave
Take two on my Facebook advertising efforts. Closer, but still no cigar. Read my strategy, results, and lessons learned when advertising a free novella serial on Facebook.
marketing
DIYDay Lesson 23: Facebook Advertising – A Case Study
Marketing, marketing, marketing: the life of an author when not writing, writing, writing. Like it or not, if you want your books to sell, you have to tell people it’s out there. Sometimes, Lady Luck smiles down on you and you strike gold. Most of the time, however, you just […]
DIYDay Lesson 21: Graphics Editing – The Evolution Of A Book Cover
There are gifted individuals out there who can sit down at a brand new task and instantly excel at it. The rest of us learn by trial and error. And if we (yes, I’m mostly speaking about myself here) insist on going it alone, there is a lot of trial and […]
Author-y Stuff
Happy Friday to all! I write to you today for a couple of reasons. The first is to give you an update on Wolfen. Which is that I am about ten chapters away from finishing my first self-edit. And that means after a final read-through to smooth rough edges (hopefully next […]
DIYDay Lesson 20: Author Websites
And we’re back! This time I thought I’d get into a little more detail of things like style, layout and content. Things every author should know and wield with impunity. First thing’s first. DISCLAIMER: Everything that follows is totally subjective opinion content based on a few years experience trying to […]
DIYDay Lesson 19: Excerpt Graphics
Yet another feather in your self-promoting hat. This is a short guide on how to make good use of it.
DIY Resources Every Author Should Know About
Greetings and salutations! I come to you a few days late with my DIY post. I apologize for the delay. If you follow me on Facebook, you already know about the miserable plague that has taken hold of my respiratory system. Thank you to all for your well wishes and […]
On The Topic Of Reviews And Conspiracies
I meant this to be a Facebook post, but it got away from me and turned into a bit of a rant, so I am sharing here instead.
DIYDay Lesson 15: Public Relations and the art of “Be cool, Hunny Bunny”
People have written oodles of books on the subject and I won’t bore you with too much detail. Just a short bullet point list of tips to help you navigate the shark infested waters of the Internet:
(Mis)Adventures in Marketing the Me
I didn’t have a DIYDay post in me this week. I don’t feel qualified to “teach” on this subject since I suck at it. But I am learning. For example, I have learned that a well-made graphic will draw thousands of eager eyes. A graphic is like the three-second window […]