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DIYDay Lesson 17: Swag

Greetings and salutations! I know you’ve all been itching for more of these lessons, so I figured the next step on our DIY journey is author swag. If you are just tuning in, I strongly suggest you check out the previous DIY posts which can be found here. There is a sort of method to my madness and it makes more sense when followed from the beginning. 🙂 And now on to swag. What is it? Swag is an industry term for promotional materials and giveaway items related to the author and his/her books. The first thing you need to know about swag is it costs money. Yes. Sadly, the old adage is true. There is no such thing as… Read More »DIYDay Lesson 17: Swag