facebook advertising

Facebook Advertising: The Second Wave

CatchMePopUp

For those of you following my marketing hijinks, you might have seen this post from last year, detailing my first attempt at running a Facebook ad. This year, I decided to repeat the experiment with slightly different parameters. Instead of advertising a single retailer purchase page, I directed people to sign up for a free novella. Everyone loves freebies, right? So here’s how it went…

Unlike last time, I only had one ad in my set, and it looked something like this:

CatchMeAd

Note the # of people reached… My FB Ad manager gave me different numbers. But I’ll get to that…

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Follow-up on Facebook Advertising: The Circling Sharks

You have seen me post on this blog about the ups and downs of being a published author. I’ve shared some excellent free and low cost resources, talked about my journey to get published, even described my foray into advertising. This is a follow-up post about the last.

The thing about any passionate endeavor, be it art, travel, culinary wonders, or business endeavors, is that in order to stay on top of your game, you have to keep improving. Keep learning, trying new things, seeking out new information, tips, tricks, inspiration, whathaveyou. I’m one of those people whose curiosity tends to rule their lives. Sometimes it’s useful, other times it distracts me from more important things I should be doing (where I would argue that this is one of the most important things I could do).

When my Facebook ad campaign failed, I wanted to know why. What follows is a long post, breaking down the psychology of (someone else’s) advertising.

Read More »Follow-up on Facebook Advertising: The Circling Sharks