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DIYDay Lesson 23: Facebook Advertising – A Case Study

Marketing, marketing, marketing: the life of an author when not writing, writing, writing. Like it or not, if you want your books to sell, you have to tell people it’s out there. Sometimes, Lady Luck smiles down on you and you strike gold. Most of the time, however, you just keep trying different things, repeating what works, dropping what doesn’t. This cycle has recently led me to try out the Facebook advertising option, and I decided I might as well share the results with all my lovely author friends. This will be a brief walk-through of how to create a Website click Facebook ad campaign, and an overview of the results I got from mine. Be warned: lots of text and numbers follow. Hopefully, it helps someone, since it didn’t do all that much for me… (spoiler alert)

 

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