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Facebook Advertising: The Second Wave

CatchMePopUp

For those of you following my marketing hijinks, you might have seen this post from last year, detailing my first attempt at running a Facebook ad. This year, I decided to repeat the experiment with slightly different parameters. Instead of advertising a single retailer purchase page, I directed people to sign up for a free novella. Everyone loves freebies, right? So here’s how it went…

Unlike last time, I only had one ad in my set, and it looked something like this:

CatchMeAd

Note the # of people reached… My FB Ad manager gave me different numbers. But I’ll get to that…

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