book marketing

Writing Q&A: How Thigs Work, From A to Z

This post is probably going to be long. It’s meant to provide a quick reference guide/summary to the process of writing/publishing as compiled by me. As such, it is very much subjective, and nothing I say here should be taken as the final say on the matter. Rather, I intend for this to be a starting point from which new and aspiring authors can launch their research into the process. So, from beginning to end, writing, editing, publishing, and marketing. Questions to be covered:

  1. What constitutes a full length novel?
  2. How much should I edit before submitting to an agent/publisher/publication?
  3. Do I need to register a Copyright for my book?
  4. Do I need an agent/publisher/publicist?
  5. What do I need for submission to agents/publishers?
  6. How long does it take to get a book published once it’s signed?
  7. How do pre-orders work? Do I need them?
  8. Should I send out Advance Reading Copies (ARCs) to reviewers?
  9. What happens after my book is published?
  10. Do I need an author website/blog/social network account?
  11. What is the most important thing to keep in mind when setting up my author website?
  12. How do I market my books?
  13. What about paid ads?
  14. What has worked best for you?
  15. How much does it all cost, this being an author thing?

Are you ready? Here we go!

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DIYDay Lesson 23: Facebook Advertising – A Case Study

Marketing, marketing, marketing: the life of an author when not writing, writing, writing. Like it or not, if you want your books to sell, you have to tell people it’s out there. Sometimes, Lady Luck smiles down on you and you strike gold. Most of the time, however, you just keep trying different things, repeating what works, dropping what doesn’t. This cycle has recently led me to try out the Facebook advertising option, and I decided I might as well share the results with all my lovely author friends. This will be a brief walk-through of how to create a Website click Facebook ad campaign, and an overview of the results I got from mine. Be warned: lots of text and numbers follow. Hopefully, it helps someone, since it didn’t do all that much for me… (spoiler alert)

 

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