Dear aspiring authors,
This post is for you. This post applies to especially those of you who are considering self-publishing your book. I write it, because it needs to be said, and because I want you to avoid the frustration, upset, and anger I see boiling up in the Indie community every day.
For those of you who don’t want to read through the entire list, here’s the main idea: Do your homework. It’s not just about putting your book out there; it’s about doing it in a manner that will reflect well on you as an author and publisher–because that is what you will become. It’s not just about the art of creating something out of nothing; it’s about conducting your business professionally–because that’s what it is: a business. It’s hard work, and it doesn’t stop when you hit the Publish button. Are you ready for that?
If you’re planning to self-publish, you should be. By going this route, you are taking on the responsibility for everything you put out there, from this moment forward. It’s all on you. Even if you hire professional editors, cover artists, formatters, etc., the final published product is yours, and no one else’s. Readers won’t see what you intended, or what you wanted to do. They won’t see your financial or personal struggles–and they shouldn’t. Your readers are your customers; they’re paying for a product that has your name on it, and you owe it to them to give them the best product you are capable of producing.
For those who want more details, here’s my little 10-step decision tree: