IngramSpark: A Saga in 3 Parts

Today I uploaded the bulk of my book files to IngramSpark. While Wolfen will become available tomorrow, you should be able to see and order the new print editions for Blood and Shadows and Dawn of Ragnarok on February 1, 2018. Let’s see if that actually happens. The Beast Series is still under construction for need of a new cover design. I’m working on that. LOL

In honor of my completion of this Herculean task, I have put together everything I learned from the process into a three-part blog series on my author resource site. If you’re interested in the nuts and bolts, or if you are considering publishing your own books through IngramSpark, check them out here:

Part 1: Homework

Part 2: Interior Layout

Part 3: The Little Things

See you all on the flip side of 2018! May the New Year hold all the good things 2017 lacked, and more! 🙂


Self-Publishing: The New Gold Rush


On January 24, 1848, one lucky fellow named James W. Marshall found gold in California. For the next seven years, hordes of hopefuls flocked to the West Coast state in hopes of striking it rich with a pickaxe and just a bit of luck. For the vast majority of them, that never happened. What did happen was thousands of opportunistic entrepreneurs making a fortune selling gold seekers the tools they needed for forty times the actual price.

While self-publishing is by no means a new idea, it follows a similar trend. According to Wikipedia (so take the info with a grain of salt), in 2008, there were more books self-published than published by traditional means for the first time in history. For those who got into the eBook publishing game that early, the following handful of years were truly fruitful. The eBook market expanded rapidly as people not only accepted digital books, but embraced them with amazing enthusiasm. Those authors made tidy little fortunes, some even went full-time or built up enough status to rival traditionally published bestsellers, and like James W. Marshall, those early success stories had budding authors all over the world flocking to self-publishing in droves.

But that growth stage of endless opportunity is over now.

Continue reading “Self-Publishing: The New Gold Rush”

The 10-Step Checklist for Self-Published Authors

Dear aspiring authors,

This post is for you. This post applies to especially those of you who are considering self-publishing your book. I write it, because it needs to be said, and because I want you to avoid the frustration, upset, and anger I see boiling up in the Indie community every day.

For those of you who don’t want to read through the entire list, here’s the main idea: Do your homework. It’s not just about putting your book out there; it’s about doing it in a manner that will reflect well on you as an author and publisher–because that is what you will become. It’s not just about the art of creating something out of nothing; it’s about conducting your business professionally–because that’s what it is: a business. It’s hard work, and it doesn’t stop when you hit the Publish button. Are you ready for that?

If you’re planning to self-publish, you should be. By going this route, you are taking on the responsibility for everything you put out there, from this moment forward. It’s all on you. Even if you hire professional editors, cover artists, formatters, etc., the final published product is yours, and no one else’s. Readers won’t see what you intended, or what you wanted to do. They won’t see your financial or personal struggles–and they shouldn’t. Your readers are your customers; they’re paying for a product that has your name on it, and you owe it to them to give them the best product you are capable of producing.

For those who want more details, here’s my little 10-step decision tree:

Continue reading “The 10-Step Checklist for Self-Published Authors”

Facebook Advertising: The Second Wave


For those of you following my marketing hijinks, you might have seen this post from last year, detailing my first attempt at running a Facebook ad. This year, I decided to repeat the experiment with slightly different parameters. Instead of advertising a single retailer purchase page, I directed people to sign up for a free novella. Everyone loves freebies, right? So here’s how it went…

Unlike last time, I only had one ad in my set, and it looked something like this:

Note the # of people reached… My FB Ad manager gave me different numbers. But I’ll get to that…

Continue reading “Facebook Advertising: The Second Wave”

New Resources: AllTheFreeStock

StocksBecause horror stories like this are still making rounds, I am writing another post about stock resources. It should go without saying that any resource you use for blogging, promotions, etc. requires the proper permissions, but people still think it’s okay to grab something out of Google search results. Well, now there are predators taking advantage of that in the most vile way: they deliberately make images available on Google search so they can sue people for using them without permission.

If you haven’t yet checked it out, my Author Resources page lists sites where you can get free and royalty free resources for your projects. I have now added a new one, found in the linked article above: This site is a treasure trove for any DIYer. It is a collection of several websites that offer free stock images, video clips, even sound effects. A word of caution for it: this site opens external sites in one window without leaving the page, and each new site has its own terms of use. Always look for those terms of use, and make sure you abide by them when you use that particular site’s resources. It costs you nothing to fill out a 5-question form about what you’re using a video clip for, but it could potentially save you tens of thousands of dollars in copyright infringement penalties.