Boy, it’s been a while since this blog saw some love…
Hello, world! How are you this fine Malthusian era? I have been terribly absent from here, but it’s all for a good cause: story magic. In between life in general kicking my ass, as I’m sure it’s done to everyone, I’ve been hard at work on multiple projects, one of which is now in the trusted hands of my editor. Shadow Hound is loosely scheduled for release in December but, due to the recent natural disasters, we’re playing this one by ear. More info and the cover reveal coming soon!
Today, though, I want to talk about book reviews. More specifically, what they do, what they don’t do, and why I so wish more readers would leave them.
Bad News First: Forget What You Heard...
Have you seen those posts going around FB that have a whole list of reasons of why reviews help a book’s algorithm in storefronts like Amazon? Yeah, that’s all crap.
The truth is, Amazon’s algorithms only work to keep people shopping. They favor bestsellers because those make them the most money, which means 99.9999% of their inventory will never be seen unless the seller (or author) pays for ads. Here is a non-exhaustive list of the policies and procedures that now effectively render the review/rating system on Amazon useless:
- They “weigh” bad reviews more than good ones, which causes books and other products to show a much lower overall rating than they should have.
- They added AI to “summarize” reviews—badly.
- They totally remove reviews all together, at their own discretion, for unknown and undisclosed reasons, without any notice to the seller/author.
- They will shut down a publisher account for getting paid reviews, but will pay people directly to submit video reviews for their products.
This is not rumor. I am actually speaking from personal experience. It has happened to my book listings more than once. I stopped complaining to them about it because, honestly, it’s just not worth the energy anymore. Which I’m sure they’re happy about.
But this is not an Amazon bashing post. The bottom line I am trying to demonstrate is this: The only reason stores want you to leave reviews is because it means people will spend more time there. And that makes them more likely to buy something, whether or not it’s that particular item.
Welcome to end stage capitalism, folks. Hope you got lube, cuz it’s screwing everyone.
Now The Good News: What Reviews Actually Do
All of the above sounds super bleak, I will admit. But reviews do, in fact, have a function that has absolutely nothing to do with stores or book selling, and everything to do with the authors themselves. Reviews, in my humble opinion, voice the other half of the conversation.
Writing can be a very isolating job. We have so much to say, and putting those words on the page gives us a sense that we’re putting something amazing out into the world. We’re weaving characters out of pieces of our soul. We’re carving worlds out of our hearts. We’re shaping universes with our blood, sweat, and tears. It’s a cry out into the void. We send out the signal into the dark of night, and hope and pray that it gets picked up.
But if no one answers, it can sometimes feel like it was all for nothing. Why bother shouting or singing when no one’s listening, you know? Communication only works if there is a back-and-forth. You could be sharing the most profound wisdom to ever be bestowed upon humanity, or you could be making an utter fool of yourself. But if no one ever tells you, you’ll never really know.
I know it’s a big ask, which is why I don’t ask it. As a writer, all I want is for people to read and enjoy my books. As a reader, if you have bought and read my books (and not returned them), you have fulfilled that wish, and I thank you for it. I don’t expect anything more beyond that. But if you do go the extra step (for me, or anyone else), I want you to know that the review you leave, the post you make on social media, the message you send to the author to let them know their book touched your life, don’t go unnoticed. They are all confirmation that there is someone out there listening. It means our words aren’t falling on deaf ears.
And when times get tough, those little gems of validation may just be the one thing that helps the author decide to keep going for another day, rather than give up out of sheer exhaustion and defeat.
I can’t tell you how many times I have gotten low enough throughout my career to debate giving up publishing. Many times have I scoured the internet for my books just to see if maybe someone new might have left a few words in response. I appreciate the bad reviews because they tell me where I need to improve. But I cherish the good ones because they tell me I am doing something right. Something worth doing.
Writing, for me, is many things: therapy, passion, creative release, escapism, sometimes even wish fulfillment. I thrive on it.
Publishing is a whole other thing. As much as I love sharing my writing with the world, publishing is very much a business. It is heartless, and it comes at a cost. Not just financial, but physical and emotional, too. That’s what tends to weigh on me the most. Not the writing, not the publishing, but the knowledge that, because of how much the industry has changed, my books might not even be found out there in the vastness of all that exists, much less read.
Therefore, every single new review I find when I am at my lowest is a jewel I deeply treasure. I hoard those words like the world is about to end and they will be my only sustenance. I will never meet these readers. They will never know how much that simple paragraph or two means to me, and how much I love them for taking the time to type them out.
Below are screenshots of some of my favorite reviews for one of my most popular books: Wolfen. And I am so, so grateful to each and every one of these readers for taking the time to write them.
At the end of the day, all that really matters is the conversation.
Thank you so much for listening. <3
Until next time!
WOLFEN
RELEASED
DEC. 2014
GENRE
HORROR
WORD COUNT
184k
READING TIME
15-17 hrs
There is a new world order in place, and your choice is simple: adapt or die.
What Readers Thought...
