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The thorn on the rose (and in my side)

11 thoughts on “The thorn on the rose (and in my side)”

  1. So you want someone to help you out with marketing and don’t want to go broke? Offer to pay them a commission. The money doesn’t come out of your bank account and they have a motivation to sell more of your books.
    As for your inner control freak, You’ll either have to learn how to deal or take medication for it. Because if you can’t trust anyone you’ll stay in the rut you’re in unless you decide to give up sleep.

    1. Hey Ron,

      Planning out a payment method is a moot point until I actually find someone willing to work with my multi-genre books without turning me over to a bot machine. Know anyone like that? Because 90% of the people and companies I have come across automate everything, anyway. The only difference is they have a different set of subscribers than I do, and who knows how long those will last when getting bombarded constantly? The few times I have invested in advertising with companies touting tens of thousands of followers, I’ve found that it only works once. The second time, you may as well be throwing money out the window. And the older the company with such a list is, the lower the odds are for your first time advertising with them to yield results. Oh, and also, none of them work on commission.

      As for my inner control freak, I think of it this way: It’s my brand, and like any other brand, it is based on the quality I can deliver. Yes, I have crazy high standards for those who work with me–because I have even higher standards for myself. Ultimately, it’s my name on the line, not theirs, and that’s not something I’m ever going to take lightly. That’s just a good business practice, as far as I’m concerned. It’s as much a sign of my respect for my readers as anything else. I also don’t see having high standards as a handicap that needs to be medicated (by the way, insulting, much?) so I don’t see myself lowering that bar any time soon. It might take me longer to get to where I’m going, but at least I won’t have any regrets when I get there.

      Thanks for stopping by. 🙂

      1. I was thinking of Ashleigh Zavarelli as an example. I’m not sure if she’s a mutual friend on Facebook, but she has someone manage her Facebook page when she’s busy writing or traveling for book events. Someone to run an official author page and plug your work while you’re busy could take some of the pressure off you. If someone buys one of your books from that page you give the manager a small cut per book. It might not be what you had in mind but it might be a start.

        1. You’re thinking of a virtual personal assistant. 🙂 That is still in the running as an option. Again, though, the ones I have seen don’t work for commissions. I also considered a “street team,” but wouldn’t know where to begin looking for one.

  2. I completely understand where you’re coming from. I too am a control freak. And I too understand the spend-money-to-make-money deal and the fact that you have the make the money before you can spend it. It seems like a never ending roller coaster sometimes, doesn’t it? One day, we’ll get it all figured out and be able to help others. One day . . .

    1. Hi Beth,

      Yeah, it’s super frustrating when you can see the end of the tunnel and it’s just there… always two steps ahead of you. But we soldier on. 🙂 One day it’ll all work out. Thanks for reading!

  3. I’m a control freak when it comes to my books but just recently hired a PA to help me with certain things like getting ARC readers for my upcoming releases because I just can’t do it all. But for marketing, I do it all myself. I know what goes out and what comes in, and I know what is working and what is not. Blog tours help for visibility but not sales. The only thing that has worked for me is advertising, specifically Facebook ads. I started at $5/day, not dipping into my credit card at all and hoping that I’d roll over any profit towards the next month and the next month after that. I started with a year-old book that wasn’t selling anymore (but I wasn’t also advertising it) and from there, I was a believer. Any book, no matter how old, can be brought back to life with advertising.

    Yes, it takes money to make money but you have to start somewhere and I started at $5/day which is FB’s minimum. But you can start for much less by using Amazon Marketing Services or AMS and sponsored product ads. I have some that run at $3/day and Amazon won’t even spend my entire budget for the day (FB will spend your minimum budget, no problem). But I also spend money on courses on how to make better and effective ads which can be chunk of change but worth every penny when I see the effectiveness of my marketing strategy.

    1. Hi Liz,

      I have tried advertising on Facebook, Twitter, and Amazon. I think I must be doing it wrong, though, because I haven’t had much luck with them. Do you run yours continuously? I usually limit mine to one week. That might be part of the problem. Will need to experiment more with that, I think.

      Thanks for sharing your insights! 🙂

      1. I run mine continuously unless my numbers don’t look good (CPC, CTR and overall sales are less than my daily investment). If they aren’t performing as well as I want them to, then I look at my target audience, the authors I’m targeting (FB ads), and the ad copy and image. I also make sure that my Amazon page, if I’m sending them to one, grabs them in the description before Amazon cuts the text off. Or if it’s a landing page, I make sure that it gets sales. One landing page in particular doesn’t seem to convert very well for non-Amazon sales so I know I’m losing prospective readers there. I might add the first chapter just to give them a taste.

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