DIYDay Lesson 20: Author Websites

And we’re back! This time I thought I’d get into a little more detail of things like style, layout and content. Things every author should know and wield with impunity.

First thing’s first. DISCLAIMER: Everything that follows is totally subjective opinion content based on a few years experience trying to sort my own website into some kind of order, and browsing other authors’ websites and (more often than I care to say) cringing at what I found. Take everything you read here with a grain of salt.

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On Readers, Reading, and Literary Snobbery

As you might have noticed, a lot of my recent posts revolve around books and reading. It’s not so much because I am a writer and reader myself, but because I often encounter blogs and articles online featuring subjects that prod at my “This is not okay” meter, and I feel the need to rant. Thanks to this wonderful invention of a blog, I can do that, and you all are forced to hear me out. Muahahahah!

So let’s get to it, shall we? Today’s rant is about literary snobbery and should have an alternate title (which unfortunately did not fit into the title field):

You Are NOT What You Read! (unless you want to be)

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David vs. Goliath: From Where The Author Sits

This is the type of post I don’t like writing. Mainly because I hate to be the bearer of bad news. I am writing it now because this issue is somethingĀ everyone should be paying attention to, readers, publishers, and authors alike. This morning I did my usual rounds of news-checking, which includes reading the Smashwords blog. If you get a chance, give this article on Amazon vs. Hachette a read. It’ll be an eye-opening experience.

A quick recap: Amazon is trying to lower the royalty rates it pays to Hachette publishing house. Hachette does not want to agree. The negotiations have led to some pretty nasty practices by Amazon to list Hachette titles as out of stock, advertising “similar books at lower prices”, etc. Basically, here’s what you need to know:

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DIYDay Lesson 19: Excerpt Graphics

Another late post (sorry!!) but I wanted to get this info out there ASAP.

If you’re on any form of social media and following an author, you’ve seen excerpt graphics before. They are basically pictures with text over them, sometimes info about release dates, the book cover, etc. Some are so great you look for the Buy link only to realize it’s still “coming soon!” And some you can barely read. In terms of marketing value, excerpt graphics are right up there with cover images. They make a huge first impression. I’ve done a fair number of these as well, and I’ve learned a trick or two from all the greats, the not so greats, and my own experiences. This is a quick guide on how to catch your audience’s eye.

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DIY Resources Every Author Should Know About

Greetings and salutations! I come to you a few days late with my DIY post. I apologize for the delay. If you follow me on Facebook, you already know about the miserable plague that has taken hold of my respiratory system. Thank you to all for your well wishes and prayers. I am slowly getting back to myself and the only thing that now bothers me is how behind schedule I’ve gotten because of it.

To make up for my absence, I have decided to do some spring cleaning on my Links and Resources page. If you haven’t checked it out yet, please do! All the info on itĀ is for your benefit, whether you’re an indie author, traditionally published, or just looking for some help in marketing yourself or your business.

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